Before the Movie Starts.......

Over the weekend, I went to see a movie with my wife. It had been a long time since I had gone to a theater, and I wasn't aware that I was going to a hybrid of regular TV and cable. What is one of the reasons we PAY to go a movie theater? To see first-run movies, uncut and uninterrupted? If that is the case, why are there commercials before the movie starts? It's one thing when they show previews of upcoming films as, even though they are essentially commercials, it relates back to the movie-going experience. But seeing commercials for Coca-Cola, or the local auto dealership? Are theater operational costs that outrageous that they need the additional revenue that commercials bring in? It's ridiculous! It's bad enough that I had to pay an arm and a leg just to see the movie (and that's before I even got to the concession stand with my loan application for nachos.) But do I have to be bombarded with hemorrhoid commercials before I sit for two hours for the movie?

At least with cable, I get to see the same movies that are in the theater, just later on. Better still, I can rent them a couple of months after they leave the theater. I just have to be sure to bring them back before the "not a late fee" late fee is assessed. For what I'm paying to see the movie in the first place, I don't want to see commercials before, during, or after the movie. I don't think that is too much to ask.